Retailing Paint through company owned stores

Historically, General Paints focus was on manufacturing and distribution of decorative paints and industrial coatings to independent paint retailers and industrial coatings customers. Retail activity was confined to the "Factory Shop" adjoining the manufacturing facility in Celbridge, County Kildare.

Over the years the importance of the professional retail outlet increased and General Paints devoted time and energy to improving its retail outlet and training up staff to offer the highest level of product knowledge and customer service. A major step forward was the company's investment in its first company owned store in Waterford City. The concept of the One Stop Paint Shop where trained staff offer customers technical advice and professional service - in addition to premium quality product - was warmly embraced by company management.

The Company's intention is to add to the network of retail outlets and to in so doing to offer more of Ireland's discerning paint consumers quality product, competitively priced and supported by technical expertise and customer service.

Colortrend's own stores offer the full range of General Paints decorative and household paints, and also carry a wide range of other paints and associated paint products. It is our intention to become the reference point for DIY enthusiasts, trade painters and special effects painters alike who need advice on product selection and paint application. This aspect of our service offering - expertise from trained staff combined with the best in customer service - mirrors the long standing ethos of General Paints Limited.

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